Brighton Residential, a real estate development and investment group out of Boise, Idaho, has stakes in four multifamily properties throughout Treasure Valley. In their latest project, Arboretum at Barber Station, Brighton touts the renter experience as being “on vacation all year round”. To provide that sort of lifestyle to renters, Brighton wanted to offer more than just the standard amenities that would set its communities apart from its competitors.
“Pools, gyms and other amenities are the standard now, and we wanted to offer a special experience for our residents by going above-and-beyond. We also appreciate that we can quantify the revenue driven by Dwelo itself.” — David Turnbull, Principal + CEO
Brighton identified smart home technology as the way to differentiate their properties. They saw that residents, in general, were adopting smart devices more rapidly and were looking for that technology in their apartments. Brighton searched for a smart technology platform that not only elevated the renter experience but that could also be measured, easily managed, and actually provided a rent lift.